» emails http://www.outsourcingaid.com/blog Sat, 04 Feb 2012 09:10:34 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 5 Pitfalls to Avoid While Writing a Marketing Email http://www.outsourcingaid.com/blog/5-pitfalls-to-avoid-while-writing-a-marketing-email/2009/08/ http://www.outsourcingaid.com/blog/5-pitfalls-to-avoid-while-writing-a-marketing-email/2009/08/#comments Sat, 22 Aug 2009 06:51:42 +0000 Jeannie Eden http://www.outsourcingaid.com/blog/?p=66 Yet Another Related Posts Plugin.]]> Marketing is an inevitable activity these days and there are various ways and means of doing it. Email marketing has become very popular due to the IT age we are living in. However, it requires a highly skilled person carry out email marketing successfully. Not all email marketing practices prove to be the best for all companies. However, here are certain common mistakes that ruin your email marketing and give you ineffective results of it.

-          Sloppy copy:

Read and re-read your copy before sending it across and if need be get it checked with a professional or better option is to do a quick spelling and grammar check on the word document. Check if the language you have written in it is up to the mark. Especially check the usage of homonyms and homophones words as chances are that you might have made mistakes of ‘their’ and ‘there’ or ‘than’ and ‘then’. These are minor mistakes but make a lot of difference. Hence be careful with it.

-          Shabby coding:

Make sure that you have proper width of the pixel ideally 600 pixel width is preferred. This will also avoid the usage of scrolling it to right or left and hence will retain the interest of the reader. Using CSS in HTML coding is another mistake as the message can be lost by using this combination and will eventually make all your efforts go in vain. Make sure that the images you wish to display in the letter is visible.

-          Ineffective Call to Action:

Call to action is one of the best trump cards that you can hold for attracting the prospective clients. Make sure that you have very effective textual content for call to action. Many a times these are not placed in the appropriate places or may be more images are used for call to action which is not the best thing to do. Therefore, make sure that you place the call to action in the right places such as the left most area or margin is an ideal place for it.

-          Improper subject lines:

Many of the email marketers know this very nicely but yet they make mistakes of writing poor subject lines. There are certain styles of writing that headlines which can be flagged under SPAM. For instance here is the list of the style that you must avoid writing in the subject lines-

  1. TOO MANY CAPITAL LETTERS in comparison to the small letters.
  2. Repeating capital letters with words such as SALE, DISCOUNT and so on.
  3. Flamboyant use of special characters such as *&@# and so on.
  4. Subject lines beginning with Free or Hey or Sale.

-          Ambiguous ‘From’ address:

Generally, if the receiver gets mail from an unknown and suspicious looking sender address then chances are that they delete the mail even before opening it, so forget about reading it. Therefore, make sure that you create an email address that is valid and shows your genuineness.

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